He added: "Who you are – no matter what shape or size or age or what have you – is attractive, desirable, and valid. Gisele Bunchen is also on IMG Model's booksĪnd Zach is more than happy to be championing the message 'you are beautiful the way you are right now'. I knew then that I hadn't just found an agency, I had found a home." Then Ivan told me about his dreams for the fashion industry diversity, inclusion, evolution. He confessed that joining names including Gigi Hadid and Kate Moss is beyond his wildest dreamsĪshley Graham recently made history by becoming the first size 16 model to make the cover of Sports Illustrated for the annual swimsuit issue, and Ivan told WWD that plus-size men need to be represented in the same way.Speaking to Buzzfeed about his achievement, Zach explained: "Being a man of size, I never imagined for a minute that this would be a possible career. We have to extend the conversation for me." The body positive messaging and size diversity is something that's relevant and something that continues to be on everybody's mind. He said: "Brawn has a body positive message. IMG Models president Ivan Bart insisted it's time the fashion industry started catering to people of all shapes and sizes. Zach Miko is IMG Model's first plus-size signing But he confessed that joining the ranks of famous faces including Gisele Bundchen is in a completely different league. IMG Models has launched a new big and tall division called Brawn – and this week introduced the world to Zach Miko.Zach, 26, is 6'6" and has a 42-inch waist and has previously modelled for US department store Target. Hopefully, the fashion industry will continue on this trend of representing diverse genders and sizes both in product and in promotion.The agency behind stars including Gigi Hadid and Kate Moss is taking a very different direction by signing its first male plus-size model. Image: Sports IllustratedĪs body image issues and their direct impacts are undeniably present in men as they are in women, this is a step in the right direction. Note that in this campaign, Ashley Graham might be curvy, but the the male model standing behind her has a typical male model’s body-type. Ashley Graham recently caused controversy as the first Plus-Sized model to model for a Sports Illustrated cover. Plus-sized female models have been present in the media for a significant period of time now. We have to extend the conversation for men.” “The body positive messaging and size diversity is something that’s relevant and something that continues to be on everybody’s mind. I’m in the fashion business and I’m required to dress fashionably but yet I have size issues… I want every man in America to say, ‘I can do that’ when they see Zach.” Brawn is physical strength.” Bart claimed his own experiences influenced the decision for the agency’s new direction, “I consider myself a beefy, stocky kind of guy or whatever buzzword you want to use. Speaking to WWD, IMG Managing director Ivan Bart described the thesis of Brawn, “Brawn has a body positive message. “With everything that’s been going on with women’s fashion and body inclusivity and self-image, it’s interesting that male brands have stepping up to do the same thing,” the 26-year-old model told People, “it’s fun to be on the precipice of that.” as the first plus-sized male to represent the company in publicity and on their website to promote plus-sized collections. Photo: ‘Zach Miko’ via Instagram is 6″6′ and recently made headlines as modelling for Target’s Mossimo Supply Co. As of yet, the agency’s website has no ‘Brawn’ division, nor a profile on the IMG Models website for the first model to be represented in this criteria, Zach Miko. The news has been announced on the agency’s Instagram and has since been reported by WWD. In fashion diversity news, IMG Models have announced a ‘Brawn’ division of ‘plus-sized’ models specifically representing larger, taller men.
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